How to Win Friends and Influence People

Xuất xứ: Mỹ

Tổ chức chịu trách nhiệm: Công ty Cổ phần Trường Doanh nhân Đắc Nhân Tâm

Địa chỉ: 69-71 Huỳnh Tịnh Của, phường Võ Thị Sáu, quận 3, TP.HCM

• How to Win Friends and Influence People is a self-help book written by Dale Carnegie, published in 1937. Over 30 million copies have been sold worldwide, making it one of the best-selling books of all time. In 2011, it was number 19 on Time Magazine's list of the 100 most influential books.

• Carnegie recognized that success is only partially attributable to professional knowledge. The real motor of success is "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." Using common sense and American know-how, he identified key principles for dealing with people so that they feel important and appreciated, not manipulated.

• The solutions in this book are disarmingly simple and easy to apply in everyday life. Carnegie starts with basics - how to win people over by remembering their names, being sincere, showing interest, and being a good listener.

• He moves on to more complex human interactions such as trying to persuade or motivate individuals or groups. Carnegie teaches us to see a situation from another person's point of view. By doing so, we can learn what others want to get out of a situation and find ways to make their interests dovetail with our own. The results are buy-in, consensus, and motivation, creating "in the other person an eager want." 

• That's why more than 80 years later, How to Win Friends and Influence People is still recognized as a leading book in both fields of self-help and business success.